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Section 01 of 06 · 3 entries
Threshold
The first four metres, before you have decided anything.
Past the decompression strip, produce is the first thing on the floor built to be looked at.
Photo: RF. .studio / Pexels
- 01The first four metresThe area inside the door is deliberately underused. Shoppers arriving from a street or a car park are still adjusting — walking fast, not yet looking — so anything placed there is largely wasted, and the floor is designed to let them slow down before the selling starts.
- 02Entrance on the rightMost floors turn shoppers anticlockwise, and the reason offered is habit rather than anything better evidenced.
- 03The first thing you seeProduce and flowers at the entrance, and what they are there to signal.
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