03
Section 03 of 06 · 4 entries
Number
Prices, anchors and what a discount is measured against.
The leading digit is encoded first; the nines arrive a fraction of a second behind it.
Photo: 阿凯 AARONK / Pexels
- 01The nine everybody has seen throughCharm pricing survives universal awareness of it, which is the interesting part — the effect appears to work on reading speed rather than on belief.
- 02The anchorA discount needs a number to be measured against, and that number is chosen.
- 03Eye level is the expensive shelfShelf position is sold, and the band at adult eye height costs most.
- 04Multibuys that are not savingsVolume framed as value, and the unit price that quietly disagrees.
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