05
Section 05 of 06 · 3 entries
Record
Loyalty schemes and what is actually being collected.
The card is presented at the moment a basket becomes a record.
Photo: Kampus Production / Pexels
- 01Loyalty is a data programmeThe discount is the price paid for the basket-level record, which is worth more than the discount.
- 02What a basket revealsSequence, frequency and combination say more than any single purchase.
- 03The personalised offerTargeted at what you already buy, which is why it feels generous.
The other five sections